John Sumser Presents The Recruiting Roadshow » Employer Branding http://www.recruitingroadshow.com Bringing Physical Community to Online Social Networks Tue, 19 May 2009 22:35:24 +0000 en hourly 1 Big Brands and Facebook: Demographics, Case Studies and Best Practices http://www.recruitingroadshow.com/2007/10/21/big-brands-facebook-demographics-case-studies-best-practices/ http://www.recruitingroadshow.com/2007/10/21/big-brands-facebook-demographics-case-studies-best-practices/#comments Sun, 21 Oct 2007 19:00:38 +0000 johnsumser http://recruitingroadshow.wordpress.com/2007/10/21/big-brands-facebook-demographics-case-studies-best-practices/ When Steven Rothberg gave his keynote presentation in Atlanta about using social networks for recruiting the question came up about demographics. Of course, this is a critical issue when it comes to things that range from sourcing strategy to job branding and employer marketing.

I just picked this up from Forrester’s Charlene Li who — like Steven — knows what she’s talking about:

[slideshare id=128129&doc=big-brands-facebook-demographics-case-studies-best-practices3037&w=425]
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And on the subject of demographics, here’s my two-cents on Second Life which also came up in Atlanta.

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