Category Archives: Issues

Newbie’s Guide to Facebook

John Sumser's Recruiting Roadshow
Hot on the heels of the announcement that Facebook and Microsoft have been canoodling — and making good on my promise to get smarter about using Facebook made on Recruiting.com — here is a useful guide I hope other newbies might find helpful.

Josh Lowensohn who wrote the guide for Webware kicks-off:

What is Facebook and why should you use it?

Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds. Many use it as a way to stay in touch after finishing school, or as a way to share their life publicly. What makes Facebook different from other social networks are its extensive privacy controls, its development platform, and its large and quickly growing user base. Facebook has been called the “thinking person’s” social network. Compared to many other social networks, Facebook gets new features and improvements on a regular basis.

Don’t get too comfortable. “Facebook gets new features and improvements on a regular basis” means don’t blink or you’ll log on one day and not know what to do or how to do it!

Just in case you’re hungry for more, from Robin Good there is Social Networking: A Beginner’s Guide To Facebook, another handy reference with some additional stuff to work through.

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Big Brands and Facebook: Demographics, Case Studies and Best Practices

When Steven Rothberg gave his keynote presentation in Atlanta about using social networks for recruiting the question came up about demographics. Of course, this is a critical issue when it comes to things that range from sourcing strategy to job branding and employer marketing.

I just picked this up from Forrester’s Charlene Li who — like Steven — knows what she’s talking about:

[slideshare id=128129&doc=big-brands-facebook-demographics-case-studies-best-practices3037&w=425]
[No Image? View the slides on SlideShare]

And on the subject of demographics, here’s my two-cents on Second Life which also came up in Atlanta.

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Do You Want My Resume? How About a Beer?

In his Atlanta keynote on the pros and cons of using social networks for recruiting Steven Rothberg closed with a few observations about recruiting in virtual worlds like Second Life.

Illustrating some of the potential problems for recruiters Steven referenced an instance where instead of pulling his resume from out of his pocket a candidate pulled out a beer instead.

Virtual job interviews? Digital job fairs? It is confusing I know but perhaps this is the stuff that urban legends are made of…

[youtube=http://www.youtube.com/watch?v=FDRr4MoX8f8]

…it’s just so hard to tell!

Posted by: Amitai Givertz

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