Category Archives: Portland

Susan Burns: Founder of Talent Synchronicity

Founder of Talent Synchronicity
As president and founder of Talent Synchronicity, Susan develops talent strategy solutions through an integrated alignment with core business functions and processes. Susan weaves together technology, social media, branding, P & L experience, and alignment with business directives to create intrinsic value in strategic recruitment and talent initiatives. Through hands-on experience in organizations of various size and brand visibility, Susan has delivered successful solutions around developing integrated recruitment strategies, employment brand differentiation, workforce/talent planning, university recruitment strategies, recruitment team structure and processes, and recruitment leader development.

In addition to Talent Synchronicity, Susan is executive director for The Future of Talent – a small community of successful senior talent leaders. Through an annual retreat, practitioners come together to design guiding forecasts and strategies in the areas of talent acquisition, branding, knowledge management, employee development, and leadership.

Susan was previously Worldwide Talent Acquisition Leader with Waggener Edstrom (WE), the second largest privately held PR firm. Susan was responsible for leading and developing a global talent attraction and acquisition function, a workforce planning model, and Agency Executive Board guidance. Prior to WE, Susan was Operating Vice President of Employment Initiatives and College Relations for Federated Department Stores (Macy’s Inc). Her contributions included selection, development, deployment and utilization of recruitment technologies, employment brand development, SEO, marketing, change management, and talent-centric initiatives to further educate and align key constituents. Her groundbreaking work in the development of the Retailology.com platform, which included macysJOBS.com and bloomingdalesJOBS.com, is still considered leading edge today.

Susan Will be presenting a talk on Communications Transformation and Your Talent Strategy. Here is a synopsis:

We are in the midst of a significant communication transformation.  The momentum being generated through the fingertips of individuals is growing exponentially.  The impact of Social Media is just beginning to be felt and the potential is just beginning to be understood.  Integrating social networking into your Talent Strategy is no longer an option but an important investment in delivering a competitive advantage to your company.  Focusing on key aspects of navigating the social landscape we’ll chart a path for success and fun in developing and managing an effective strategy.
 

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Louis Vong – TMP, Vice President, Interactive Strategy

Louis is a 13-year veteran of the advertising and marketing industry. He first cut his teeth in the ad agency world at DDB Seattle back in the ’90s before joining a small creative boutique agency called Austin Knight. Austin Knight was one of the few early adopters of interactive development for talent attraction in the mid-90s. At TMP Worldwide, Mr. Vong is responsible for keeping the agency at the forefront of interactive innovation and emergent technologies, working closely with clients to deliver innovative marketing strategies. Mr. Vong is also a member and co-chair of TMP Labs, TMP Worldwide’s internal think tank, tasked with development of next-generation recruiting strategies and tools.

Louis will give a presentation on the far edge of new media: Here is a synopsis of the talk:

A Splog and an Imglish Walk Into a Pub…the Splog says to the Imglish, “ru in the txt-off tom?” The Imglish replies, “afaik, I s/b. ttyl.”

OK, if you understood any of that you’re part of the generation that was an early adopter, or you grew up communicating this way. Social media and connective technologies have opened up the doors for marketers to reach consumers in so many ways. From mobile marketing and social networking to virtual worlds and gaming, we’re all participating and contributing to conversations that are unique and dynamic to our needs and wants.

Join us for an engaging discussion regarding emerging technologies and marketing trends for recruiting in the world of Web 2.0—and beyond. No matter what size your organization or recruiting budget, you’ll learn how the new media ecology is changing how we need to recruit and attract the next wave of talent.

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Steve Bonomo: adidas-Group Global Head of Staffing

Steve Bonomo, Adidas Head of Global Recruiting

Steve is a sports enthusiast, a recruiting nut, and a man living his dream job.  He started preparing for his job today when he first stepped out on the little league field 30 years ago. Little did he know that the lessons he started learning on the little league field would guide him to this point in his career. The key lessons are: hard work pays off, one accomplishes far more working with teammates, and a good coach is critical to deliver successful end results.

After graduating from San Jose State University with a bachelor degree in Psychology, he spent one year as a teacher and baseball coach before going to work for a search firm in San Jose, California. His path eventually led to San Diego working for TaylorMade Golf, and then a short hop over to Herzogenaurach, Germany with the adidas Group. Today, Steve is focused on building out a global recruiting infrastructure, building the employer brand, and instilling a passion for recruiting in everybody he comes into contact with.

Steve will be joining Steve Fogarty to present “Killer Employment Brands”.
Here’s a synopsis:
Pull, grab, tear the essence of brand from your corporate bureaucracy and bring it to life.  We will explore how to identify the essence of your brand in highly complex, Global and multi-branded organization and amplify this in the talent marketplace.  Hear how we achieved the impossible by leveraging adidas marketing teams—brand marketing, product marketing, sports marketing and digital marketing.  Also learn how we built in design, simplicity and beauty into our employment branding initiative at all levels.  Design not as an afterthought or veneer but as a key component.  We will also look at how to differentiate between channels, brand, marketing, advertising or any other element that we often confuse for one another.  If employment branding is a key initiative within your recruiting group then this is a presentation you won’t want to miss.  

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