Presentation Description – As a recruiting professional whether you’re using search engines like Google, professional networks liked LinkedIn or social networks like Facebook, you’re using keywords everyday to find candidates. These same candidates are using keywords to look for jobs, in fact millions of job related searches are done monthly on search engines, job boards, job aggregators and other web properties. Learn how to take advantage of this talent opportunity without hiring an expert.
Nicole is the director of search marketing at her company. With almost 7 years of search marketing experience, she has consulted in the areas of PPC, SEO, usability, visitor experience, website design and corporate career site & job content optimization. She is a contributing author at CorporateWebsite.com and has authored many search marketing articles including the HR Search Marketing Blog that regularly covers SEO and marketing issues as they relate to the recruiting space. Nicole has spoken at search industry events including Search Marketing Strategies. (SES)
About Nicole Bodem-St Martin